Tech- startup -Euphoria XR’ incubated in eighth cycle of Plan 9 ,a project of Punjab Information Technology Board, has successfully raised a funding of $1.2 million from a US-Firm for one of its products, “InterApp”. InterApp, a company founded by Euphoria XR and its US partners, was envisioned to bridge the gap between the digital and physical world allowing consumers to interact with packaging, apparel, art, print and visual graphics. This will be a novel experience as people will be interacting with exclusive augmented reality content – such as: videos, photo galleries, animation, 3D and hyperlinks. WHAT’S NEW: InterApp also allows creators to convert their designs into NFTs and make them interactive with zero coding experience.PITB Chairman Ali Sarfraz Hussain appreciated the efforts of Plan 9 highlighting the investment of $1.2 million for a Plan9 start-up as a great achievement. He added that the support provided by the Government to Start-ups via the tailored incubation programs is yielding concrete results and generating very positive spotlight and recognition for the Pakistani Start-up Ecosystem at an international level.Euphoria XR is a team of highly skilled developers, creators and producers that believes in the power of AR/VR and in the potential of a well-told story. The passionate co-founders of Euphoria XR Mr. Ali Ahmad, Ahmed Malik and Jameel Qureshi have great aspirations for their company and plan to make this start-up Pakistan’s first unicorn.