At Little Bramingham Farm, the Luton-based residential care home run by charity, Friends of the Elderly, residents have a new calendar diary date which nobody wants to miss – shopping at local fashion entrepreneurs’ Up-Style’s pop-up boutique shop.Luton-based Up-Style, which is owned and managed by Mother and Daughter, Caroline and Michaela Ward, is setting up shop every other month in the care home’s beautiful gardens, adjacent to the popular Susie’s Tea Room and is open to all to visit.
Emma Lawrance, the Registered Manager at the care home said:
“We reached out to Caroline and Michaela as we thought that having Up-Style’s pop-up shop, with its great selection of hand-picked styles would be a lovely activity for our residents to enjoy and for members of the local community to visit.”
Caroline and Michaela decided to create and set up Up-Style as they share a deep love of fashion. Caroline said:
“Our love of all things fashion was our motivation for creating Up-Style four years ago.”
Michaela added:
“Neither of us have ever worked in the Fashion Industry or Retail Sector, in fact, I worked for an airline in the Customer Services Department, so it was a real change.”
The Up-Style pop-up boutique sells an eclectic and stylish range of items, all sourced from London, and especially hand-picked and put together by Michaela and Caroline.
Michaela continued:
“We sell a wide range of fashionable jumpers, trousers, jackets, scarfs, jewellery and bags. Helping our customers to decide on a new look or helping to style an outfit which makes someone feel special, beautiful and happy is a wonderful feeling – and what a great thing to be able to do for someone.”
Karen Charity, Little Bramingham Farm’s Activities Coordinator said:
“The residents thoroughly loved the first Up-Style pop-up boutique experience. Being able to visit such a unique clothes and accessories shop, literally in their back garden, have a mooch at all the different things for sale, chat to Caroline and Michaela about different outfits and ask advice on colours and styles, was a terrific way to spend an afternoon.”
Emma concluded:
“Not only did the residents make quite a few purchases, they also enjoyed chatting with Michaela and Caroline – and, after their shopping excursion, popping into Susie’s Tea Room for a warming cup of tea and tasty cake. What a nice way to end their shopping trips.”
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